About :: Charles Hall

Proficiencies:

Adobe Creative Suite, HTML, DHTML, XHTML, CSS, jQuery, and familiar with: MS Office, javascript, PERL, XML, Action Script

Responsive Web and eMail Design, User Experience, Information Design, Social Media Marketing, Analytics

Experience:

  • Managed, coordinated, and directed both in-house contract labor teams and third-party overseas outsourced labor teams of 1 to 25 people.
  • Managed entire internet/intranet/interactive projects, including: strategy, copy, information architecture/wireframes, user interface design, graphic design, front-end development, rich media development and integration, e-commerce integration, social media integration, widget development, project management/delivery, launch, seo/sem, banner ads, vertical ad networks, media buys, usability, and tracking/analytics.
  • Created and managed entire off-line traditional media advertising campaigns, including: strategy/concepts, copy, photography, design, layout, pre-press, press-checks, media buys, mailings, variable data, and analytics/roi calculation.

Charles Hall, Creative Director and Developer

  • born | 1971
    • detroit, mi
  • 1984 | learned BASIC programming
    • apple IIe
    • 10 PRINT "Hello, World!"
  • 1988 | learned word processing and page layout
    • apple IIgs
  • 1989 | high school grad | suma cum laude
    • national honor society
    • student council
    • 4.11 gpa
  • 1989 | Kroger | photo lab
    • overnight processing
  • 1991 | antiques & collectibles | proprietor
    • family business
  • 1991 | music magazines | contributing writer
    • Anti Matter
    • Industrial Gear
    • Zishivax
  • 1994 | learned desktop publishing
    • Quark Express
    • Adobe PageMaker
    • Adobe Acrobat
  • 1994 | learned digital imaging / retouching
  • 1994 | Meijer | recruiting / training coordinator
    • hr | recruiting, interviewing, hiring
    • developed and executed new on-boarding training for hardlines
  • 1995 | Meijer | one hour photo manager
    • managed a team of 9 across 2 departments
    • learned commercial film processing
  • 1996 | built first website
    • Adobe PageMill
    • BBEdit
  • 1996 | kinkos | digital manager
    • managed a team of 5
    • managed all digital production
    • learned commercial printing
  • 1996 | Uncreation | freelance graphic designer
    • founded a freelance design agency
    • developed online and offline campaigns for entertainment and events clients
    • developed partnerships with other agencies
  • 1997 | Ilacon | agency of record
    • set design & lighting for Randolph's Grin
    • print design
    • web design
  • 1999 | Mirror Newspapers | production manager

      02/1999 – 12/1999

    • Responsible for the production of five weekly newspapers covering seven cities in metro Detroit area
    • Managed the team (of 4) and operations of Production department
    • Brought a failing deadline driven business on schedule and on budget while producing twice the volume of previous year
    • Implemented new organizational policies and procedures
    • Authored and designed a comprehensive handbook for Production department processes
    • Managed a secured network of 20+ Mac and PC workstations and servers including remote access
    • Hosted an online community including chambers of commerce, public libraries, police departments, community resources, and local businesses
    • Redesigned web presence including the addition of retail advertising opportunities increasing potential gross monthly revenues by $12,000
  • 1999 | :first-child
    • Harriet
  • 2000 | Imaginational | creative director

      01/2000 – 08/2005

    • Client-facing; provided consulting and/or delivered pitch for advertising, marketing and communications campaigns as well as information technology
    • Autonomous and team-driven project and campaign creation and management
    • Production and or direction of all disciplines of digital media for clients across all industries
    • Managed a diverse network of staff and freelance designers on contract for multiple projects
    • Research and development, product development, and development of new business opportunities
    • Copy and technical writing
    • Media buys including procurement of print, web-hosting and broadcast media services
    • Information and asset management
  • 2002 | Communicator Award
    • print campaign for Automotive Aluminum Association
  • 2002 | :second-child
    • Crispin
  • 2002 | Acrogenous | principal
    • designed and built a content delivery system using PDF
    • designed and built a product for the education market
    • founded a company around this system
  • 2005 | Hall Media | freelance creative director

      08/2005 – Present

    • Principal / sole proprietor of an all-media services company focussing on small and micro business, community organizations, and individual consumers
    • Provide creative strategy, direction, design, production, and fulfillment off all-media
    • Created and ran a state-wide “upsourcing” campaign to encourage collaboration between media agencies and promote smart business trends
    • hall media cover

  • 2006 | Iris | art director

      03/2006 – 06/2006

    • Production and/or direction of all print and offline media for a diverse client base including local governments and cultural, ethnic, and community organizations as well as health care, entertainment, and consumer packaged goods
    • Iris logo

  • 2006 | ePrize | graphic designer

      06/2006 – 10/2007

    • Provide peerless user experience for partners, advertisers, and end-users of Caffeine – an online promotion platform with 4 key components; Portal (public site), Builder (wizard-driven build and deploy tool), Promotions (sweepstakes, instant-win, and coupon microsites), and the High Performance Dashboard (account administration and reporting) – through information design, graphic and interactive design, interface development, and marketing strategies
    • Design and version-manage tens of thousands of creative assets which dynamically populate product components through XML
    • Create co-branded marketing support material for partners
    • Compose project briefs, estimate, track, manage production of, and document new features and initiatives
    • Create and manage creative workflow processes and provide process orientation to outsourcers
    • ePrize logo

  • 2007 | ePrize | interface developer

      10/2007 – 07/2009

    • Integrate creative and software components of myriad promotion project types using several mark-up languages
    • ePrize logo

  • 2009 | Organic | interface engineer

      09/2009 – 03/2010

    • Responsible for implementation of the presentation tier of complex web applications
    • Collaborate with the creative team and back-end developers to translate visual designs, user experience flows and content into functional and engaging interfaces for client projects
    • Contribute to the creative process by determining browser or other client side technology recommendations and guidelines
    • Develop and test client side interface implementations and tests for conformance to creative and development specifications
    • Expert in site architecture and content management ensuring that the client experience of the final product is truly exceptional
    • Part of a cross-capability team of internal and client peers, determining best approaches to visual design and implementation
    • organic logo

  • 2010 | Team Detroit | tech lead

      03/2010 – 06/2010

    • Responsible for coding, bug remediation and launching of projects through the Technology department
    • Provide technical leadership and mentoring to team members
    • Develop, test, implement, and maintain code for high volume marketing web sites
    • Work closely together with internal teams (Brand Communications, Project Management, Account, Analytics and Creative) to implement required functionality and design
    • Adhere to development and documentation standards
    • Work with and oversee development process throughout the project life cycle
    • team detroit logo

  • 2010 | ePrize | interface developer

      06/2010 – 08/2012

    • Integrate creative and software components of myriad promotion project types using several mark-up languages
    • Design and develop scalable reuseable solutions to support multiple channels, including: microsites, client-integrated iframes, mobile, and social
    • Ensure that sites function correctly, meet design specifications and achieve client goals
    • Manage outsource interface developer build team and project details
    • ePrize logo

      visit ePrize

      ePrize people
  • 2012 | MRM Worldwide | web developer

      08/2012 – Present

    • Take an active role in website production offering client-side expertise from the outset.
    • Take responsibility for live content.
    • Actively share knowledge with fellow coders and encourage best practice in the department.
    • Build and improve tools and processes to assist in website production.
    • Suggest and develop ways of improving working practice.
    • Support and encourage other developers.
    • Improve client-side skills, especially XHTML, CSS, DHTML, XML, XSLT, JavaScript and accessibility.
    • Stay abreast of developments in web-site technologies and techniques.
    • Take on role of “Webmaster” for a number of sites. Focusing on client-side, this involves
      • Keeping site documentation up to date.
      • Staying abreast of any guidelines concerning the site.
      • Making sure the site is generally in good condition.
    • Gain knowledge in server-side coding and familiarity with Java as well as configuring websites through Apache.
    • visit MRM Worldwide

  • 2013 | leading your next revolution
    • connect the dots
    •  here
    •   now
    •    really ···

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